01 Full-Circle Project
Support
From feasibility to final insight, we quietly manage every phase of your project—budgets, logistics, timelines, and global outreach—with clarity and care.
02 Collaborative &
Strategic
We’re more than recruiters. We’re collaborators, project partners, and problem-solvers—supporting you from shaping the ask to delivering real, useful insight.
03 Twenty 20+ Years of
Global Insight
With decades of experience across research and innovation, we bring trusted relationships, cultural fluency, and a calm hand under pressure—anywhere in the world.
From Our Founder
Hi, I’m Iggy — founder of Culture Perspective.
I started this company because I believe the best insights come from real people, not just perfect profiles. With a background in psychology, sociology, and 20+ years in global research, I’ve led hundreds of studies for brands like Meta, Google, PepsiCo, and Nike. But what matters most to me is how we listen — how we go beyond demographics to understand behavior, attitude, and cultural context.
Born and raised in Europe, I’m known for being... let’s say, “direct.” I don’t love ambiguity, and I really don’t like wasting time. What I do love is efficiency, curiosity, and making things happen — especially when it involves bringing together brilliant people from around the world to co-create something meaningful.
When I’m not running projects or matching the perfect people to the right research, you’ll find me exploring new places, talking to strangers, and cultivating communities. I even started a nonprofit to do just that — because I believe connection is everything.
Welcome to Culture Perspective. Let’s go deeper.
Photo credit: https://www.bridgettebloomquistphotography.com/
Iggy is thoughtful, thorough, and always a step ahead—bringing enthusiasm, rigor, and genuine care to every project. Her exceptional attention to detail and proactive approach makes collaboration seamless, effective, and enjoyable. Culture Perspective is truly an asset, delivering not just quality respondents but unmatched project management and genuine partnership.
Sara Close
Lead Consultant, Propellerfish
I’ve had the pleasure of working with Iggy Pasukanovic at Culture Perspective across a variety of complex qualitative studies—consumer, B2B, and medical—and she has been a true partner in every sense. Iggy brings exceptional project management skills, effortlessly handling multiple projects with remarkable organization, proactive thinking, and calm confidence. She remains unflappable under pressure, able to pivot seamlessly when challenges arise and always focused on solutions, ensuring no detail falls through the cracks.
In addition to outstanding project management, Iggy is an exceptional recruiter. She consistently delivers high-quality participants, including fresh, first-time voices and those difficult-to-find ‘unicorns’ who add unique insight. Her genuine rapport with participants results in above-average show rates. Working with Iggy means experiencing thoughtfulness, efficiency, and excellence—making every project smoother and more successful.
Michael Carlon
Founder, Vertigo Partners
Iggy knows how to find people I’ve never heard of in places I’d never think to look. Not just a recruiter but a true research partner, ready to help build & execute any project - from the mundane to the mad!
Colin Craig
Senior Brand Strategist, Moon Rabbit
Our work involves a lot of tricky recruitment, and Iggy routinely delivers. Iggy works smarter when she can, harder when she needs to, and is the kind of partner every agency needs for their most complex projects.
Alex Marquez
Founder, Propellerfish
Customer reviews
Daniel K.
"I honestly received the best service I could have asked for. They were super professional to deal with; they met all my needs and helped me a lot."
Ron H.
"The entire experience was so easy and friendly, and the price was very reasonable. I don't know what I would have done without them."
James F.
"I can't say enough good things about the quality of this company. Highly, highly recommend using them!"
Special features
Best Quality
We guarantee your full satisfaction
Family business
A professional, personalized experience
24/7 Support
Our phone support is always available to you
